Kismet by Milka, the Istanbulian fine-jewellery and luxury piercing brand has announced the opening of its flagship store in London.
This expansion marks a significant milestone in the brand’s journey to bring its authentic designs to more people globally. Currently, Kismet by Milka has 17 stores globally and over 100 points of sale.
Located at 110 New Bond Street, London, the new store spans 140m² across two floors, featuring fine jewellery and two luxury piercing studios.
The piercing studio is the first and only piercing studio driven by experienced and piercers on New Bond Street. Kismet By Milka is vetted and certified by the APP (American Professional Piercers Association), whilst being one of the association’s corporate sponsors, ensuring the “highest health and safety standards for the luxury jewellery brand within this venture”.
Additionally, at the new store, Shoppers will be able to explore the brand’s latest collections with jewellery styling experts in an intimate setting.
Designer Milka Karaağaçlı İnce founded the brand in 2009, and pioneered a new segment in the global jewellery industry with her “sense of styling and design”.
All designs are developed and produced in-house at the Istanbul Design House, where a team of 70 skilled craftsmen manage the full creation process from concept to final piece.
Over the past decade, Kismet by Milka has grown from an independent jeweller to an international brand, worn by celebrities including Madonna, Naomi Watts, Britney Spears, Anne Hathaway, and famous British stars such as Emilia Clarke, Rosie Huntington-Whiteley, Natalie Dormer and Emily Blunt.
Ince said: “Fifteen years ago, this was my biggest dream. I started by designing my own jewelry, bringing them to London, sharing them with friends and hoping they’d see what I saw. That was the beginning of Kismet by Milka.
“What began as a dream is now a reality. And not just anywhere, on Bond Street, a place that symbolises prestige, heritage, artistry, and fearless visionaries. To stand here today, in the city where I took my first steps as a designer, isn’t just an achievement. It’s proof of what happens when challengers dare to believe.”
She added: “Kismet by Milka has always been about breaking boundaries. Boundaries of design, craftsmanship, and creativity. From those first handcrafted designs to a brand recognized around the world, our journey has been shaped by passion and the belief that jewelry is more than adornment. It’s identity, strength, and self-expression.
“Now, as we open our doors in London, we’re not just celebrating a store. We’re celebrating the spirit of those who dream boldly, create fearlessly, and challenge the ordinary. Because this isn’t just a milestone. It’s the beginning of something even bigger.”
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