Bradley’s Jewellers York has made a return to wedding fairs in 2025, participating in two events throughout the month of March.
Alongside this, the company has been hosting a consumer-facing competition to win a laboratory-grown diamond engagement ring.
The Bradley’s Jewellers York team first appeared at The UK Wedding Event at York Racecourse on Sunday 9 March.
The event provided the perfect platform to showcase the retailer’s wide selection of wedding rings, natural diamond engagement rings, pearl jewellery and laboratory-grown diamond jewellery.
Next, the team travelled to Newcastle’s Utilita Arena on the weekend of March 22-23 for The Northern Wedding show, which welcomed more than 3,000 prospective buyers.
At this event Bradley’s created a dedicated and fully transactional pop-up store, complete with a pearl jewellery counter, a ‘Something Blue’ display with London blue topaz and aquamarine jewels, and a large selection of wedding rings by a range of British suppliers.
Owner Kay Bradley worked with organisers to host a competition for all attendees to win an Eco Rocks Toi et Moi laboratory-grown diamond ring in platinum, worth £3,000.
The winner, chosen randomly from more than 1,000 entries, was formally unveiled by Geordie television personality and wedding influencer, Vicky Pattison.
Bradley said: “We haven’t participated in large-scale wedding shows for a long time, but 2025 is the year I want to change all that and focus on our incredibly diverse bridal and wedding jewellery collections, which are the strongest they have ever been.
“I have always believed in taking a proactive approach to achieve our strategic objectives, and this includes working with third parties who can help us bolster brand awareness and meet new prospective clients.”
She added: “I am thrilled by the performance of both events, but especially The Northern Wedding Show, which gave us access to Vicky Pattinson – undoubtedly one of the UK’s biggest wedding influencers right now.
“I gifted Vicky a pair of laboratory-grown diamond stud earrings worth £3,000 as a thank-you for announcing the competition winner. She wore them for the whole weekend, which was a wonderful boost!”
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