Wongs Jewellers has announced the launch of Welded by Wongs, its latest range of permanent jewellery.
The new collection includes custom-fit bracelets, anklets, and belly chains that are welded directly onto the wearer.
The launch was celebrated with an exclusive Influencer Day with guests including British Olympic gymnast Beth Tweddle.
Wongs also partnered with local radio personality Leanne Campbell to kick off a special giveaway campaign.
Katie Hughes, marketing executive, said: ’The branding of Welded by Wongs is as bold and modern as the pieces themselves – sleek, minimal, and unmissably cool, with design elements that reflect the permanence and personal nature of each jewellery piece. Every touchpoint, from the signature welding spark logo to the bold in store display, has been crafted to elevate the customer journey.”
Cynthia Cartwright, commercial director at Wongs Jewellers, added: “We wanted to create something that felt timeless but totally now. Welded by Wongs is about celebrating individuality, stories, and style – pieces that stay with you, wherever life takes you.”
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