Hammerson has announced the signing of four Jewells stores across its UK destinations in a major new partnership with the new jewellery brand.
As the largest multi-signing with any single UK property owner, Jewells’ decision to partner with Hammerson on the roll-out of its casual luxury jewellery business underscores the quality of its assets and strength of Hmmerson’s city catchments.
Jewells is backed by a proven global operator and investor, who Hammerson already successfully partnered with across its destinations.
Jewells’ first-ever stores will launch at Westquay in Southampton and The Oracle in Reading on 30 May, with openings at Bullring Birmingham and London’s Brent Cross from June.
Each Jewells store will be c1,000 sq ft and will showcase Jewells’ “trend-driven” demi-fine jewellery, using premium materials including gold, silver, sustainable lab-grown diamonds and semi-precious stones. The spaces will house bespoke consultations, workshops, and immersive experiences.
Paul O’Brien, director of leasing and commercialisation at Hammerson, said: “The decision for Jewells to open four of its first stores across our portfolio demonstrates the quality of our destinations and the confidence that leading retailers have in what Hammerson delivers. It also shows the pace we can execute deals, the support we can give to new entrants as they enter our markets, and a collaborative approach to delivering at scale.
“Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”
Leah Uka, chief brand officer of Jewells, added: “Launching our first-ever physical spaces in key destinations across the country has been an important process for us. We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the Jewells brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”
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